In this web-based title, students build practical workplace skills and make real-world connections with computer applications projects. Marketing in the Real World begins by teaching students how to write and submit a resume and cover letter for a marketing job at an advertising agency. Once students “get the job,” they design a variety of publications for the agency, including a flyer and catalog page. This versatile title can be utilized in computer applications, career training, workplace preparation, or business studies courses.
Benefits & Features
- Includes easy-to-follow, self-paced projects that help students gain an introduction to advertising and marketing
- Designed to be used with Adobe Reader and Microsoft Word
- No textbooks or paper required
Activity 17
Catalog Checklist
Included with Your Purchase
- 24/7 access from anywhere, any device
- Printable marking sheets
Specifications
Grade: 6-8, 9-12
Item #: TB-TAD-iA
ISBN: 978-1-626894-21-1
Author: Created and Published by TechnoKids in Partnership with B.E. Publishing
Introduction
Introduction
Marketing in the Real World
Preparing to Teach
Unit 1: Job Search
Activity 1
Help Wanted!
View Skills
Skills
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understand the parts of a job posting
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Activity 2
Discover Your Qualifications
View Skills
Skills
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discern the characteristics, skills, and experiences that make a person suitable for an Advertising Agent position
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identify different methods to apply for a job
Activity 3
Examine Word Processing Tools
View Skills
Skills
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use window controls to minimize, maximize, restore, and close a window
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customize the quick access toolbar
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use the scroll bars to adjust the part of the document in view
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customize the information displayed on the status bar
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adjust magnification using the Zoom Slider tools
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locate commands on the ribbon
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display the ruler
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switch document views
Activity 4
Write a Cover Letter
View Skills
Skills
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identify the parts of a business letter
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explain the purpose of a cover letter a
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write a cover letter using Microsoft Word
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use the keyboard shortcut CTRL + A to select the entire contents of a document
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apply a font to set the typeface
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apply a font size
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apply a bold, italic, and underline font style
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apply a bullet style to a list
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adjust the line spacing
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use the keyboard shortcut CTRL + END to move the cursor to the end of a document
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align text to the left, right, center, and justify
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set the margins by selecting an option in the list or by setting custom sizes
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adjust the indent level
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adjust the paragraph spacing manually
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right click on an identified spelling/grammar error and select a correction from the list
Activity 5
Write a Resume
View Skills
Skills
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identify the parts of a resume
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explain the purpose of a resume
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write a resume using Microsoft Word
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apply a bold, italic, and underline font style
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apply a font effect such as small caps using the Font Dialog Box
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adjust character spacing
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show and hide formatting symbols
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insert a borderline
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apply and remove a font style
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customize the bullet style
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apply shading to a paragraph
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add and remove paragraph spacing
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adjust the tab marker in the ruler
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save a file as a document
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print a document
Activity 6
Apply for the Job
View Skills
Skills
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address an envelope using Microsoft Word
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select the envelope size
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use the Select command to select the entire contents of a document
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insert a page break
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save a file as a document
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save a document in PDF format to make it easy to share electronically using Microsoft Word
Review 1
Introduction to Microsoft Word
View Skills
Skills
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label the window including title bar, zoom slider, help, File tab, quick access toolbar, ribbon, ruler, scroll bar, status bar, task pane, view shortcuts, and window controls
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match word processing terms to their definition
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identify Microsoft Word tool functions
Skill Review 1
Compose a Job Acceptance Letter
Unit 2: Create a Flyer
Activity 7
Explore the Insert Tab
View Skills
Skills
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insert a blank page
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insert a page break
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insert a table using multiple methods
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insert a picture file
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insert a screenshot of a window or part of a document
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insert a hyperlink to a website
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insert a bookmark to quickly return to a picture
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insert a cross-reference to list bookmarks in a document
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insert a header and footer and add text
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insert page numbers into the right margin
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insert a text box and format the style
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insert a quick part of the document title
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insert and format WordArt: style, color, outline, and effects
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insert a drop cap
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insert a signature line with the name of the signer
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insert date/time and select the format
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insert a copyright symbol
Activity 8
Create a Flyer | Phase 1
View Skills
Skills
-
design a flyer for teenagers as the target audience
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insert a picture file
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rotate an object freehand or by 90º
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remove the background from a picture
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adjust the sharpness, brightness, or contrast of a picture
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apply a picture style to an object
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format the border or effects applied to a picture
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adjust text wrap
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draw a shape such as a rectangle, line, or banner
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add text to a shape
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format the style, fill, outline, or effects applied to a shape
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adjust object order
Activity 9
Create a Flyer | Phase 2
View Skills
Skills
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create a flyer using pictures, shapes, SmartArt, headers, footers, WordArt, text boxes, and symbols
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leave white space so that the flyer does not look cluttered
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size text so that important information is larger
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select a font that is easy to read
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insert a SmartArt Graphic
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format the style, fill, outline, or effects
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insert a header and footer
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add text or a picture to the header and footer
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adjust the size of a header or footer
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insert a text box and format the style
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insert and format WordArt: style, color, outline, and effects
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insert a copyright symbol
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adjust magnification using the Zoom Slider tools
Review 2
Microsoft Word and Graphics
View Skills
Skills
-
locate commands on the ribbon
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match word processing terms to their definition
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identify Microsoft Word tool functions
Skill Review 2
Design an Event Poster
View Skills
Skills
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design a flyer for teenagers as the target audience
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insert a picture file
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apply an artistic effect to a picture
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draw a shape such as a rectangle, line, or banner
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add text to a shape
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insert a SmartArt Graphic
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format the style, fill, outline, or effects
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insert a header and footer and add text
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insert and format WordArt: style, color, outline, and effects
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save a file as a document
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print a document
Unit 3: Design a Catalog | Phase 1
Activity 10
Explore the Design and Layout Tabs
View Skills
Skills
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insert a cover page and add information into placeholders such as title, author, and date
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apply a style to text
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insert a SmartArt Graphic and apply a style
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insert a header and footer
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apply a theme to a document
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customize the color, font, and effects of the theme
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apply a watermark
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apply a background color to a page
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apply a border to the whole document or to a section in a document
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set the page margins using the menu options or manually set custom margins
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change the page orientation to portrait or landscape
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arrange text into columns
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insert a column, page, and section break
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turn hyphenation on or off
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adjust the space above and below a paragraph
Activity 11
Organize Ideas for a Catalog
View Skills
Activity 12
Create the Cover Page and Company Message
View Skills
Skills
-
divide a document into sections to apply unique formatting to each part
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insert a header and footer
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view the next or previous header
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remove the link to previous to change the content of the current header
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insert a cover page and add information into placeholders such as title, author, and date
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apply a theme and customize the color, font, and effects
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apply a watermark
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set the page margins using the menu options or manually set custom margins
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arrange text into columns and insert a column break
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apply a border to the whole document or to a section in a document
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apply a text effect
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save a file as a document
Activity 13
Design an Order Form
View Skills
Skills
-
use tables to structure information in an attractive display
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insert a table
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add text or pictures into cells in a table
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apply a table style and set the table style options
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fill cells with color
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apply borderlines to cells in a table
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adjust the column width or row height by dragging borderlines or by manually setting the size
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erase cells
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insert a row using a variety of methods
Activity 14
Add Products to Catalog Pages
View Skills
Skills
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use tables to structure information in an attractive display
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apply a style to text
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insert a table
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view gridlines
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set the table properties including the size and alignment
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add text or pictures into cells in a table
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delete a row using a shortcut menu or the Delete command
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insert a column using the Insert Right command
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merge and split cells
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split tables
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adjust the column width or row height by dragging borderlines or by manually setting the size
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distribute row height evenly
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copy and paste a selection
Review 3
Design and Layout Review
View Skills
Skills
-
match word processing terms to their definitions
-
identify Microsoft Office Word tool functions
Skill Review 3
Create a Fax Cover Sheet
View Skills
Skills
-
use tables to structure information in an attractive display
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adjust margins to adjust the horizontal and vertical white space on the page
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apply a border to the whole document or to a section in a document
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insert a table
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add text or pictures into cells in a table
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change the text to align horizontal or vertically in a cell
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adjust the column width or row height by dragging borderlines or by manually setting the size
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insert a row
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apply borderlines to cells in a table
Unit 4: Design a Catalog | Phase 2
Activity 15
Explore the References Tab
View Skills
Skills
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insert references to make information easy to find
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insert a table of contents
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update the entries in the table of contents
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insert a footnote and endnote
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view footnotes and endnotes using Next Footnote and Show Notes
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insert a citation to refer to the source of information
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view all sources in a document
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insert a bibliography
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insert a caption to label a figure, table, or equation
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insert a table of figures to list all items labeled using a caption
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update the entries in the table of figures
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insert a cross-reference to another part in a document
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update a cross-reference
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mark an index entry
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insert an index
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update the entries in an index
Activity 16
Insert References into the Catalog
View Skills
Skills
-
create a catalog that contains a table of contents, index, and cross-reference
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insert references to make information easy to find
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insert a table of contents
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update the entries in the table of contents
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insert a footnote and endnote
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view footnotes and endnotes using Next Footnote and Show Notes
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insert a citation to refer to the source of information
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view all sources in a document
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select the style of citation to use when referring to sources
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insert a bibliography
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insert a caption to label a figure, table, or equation
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insert a table of figures to list all items labeled using a caption
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update the entries in the table of figures
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insert a cross-reference to another part in a document
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update a cross-reference
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mark an index entry
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insert an index
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update the entries in an index
Activity 17
Catalog Checklist
Review 4
References Review
View Skills
Skills
-
match word processing terms to their definitions
-
identify Microsoft Office Word tool functions
Skill Review 4
Edit a Bike Catalog
View Skills
Skills
-
insert references to make information easy to find
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insert a table of contents
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update the entries in the table of contents
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insert a cross-reference to another part in a document
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update a cross-reference
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insert an index
-
update the entries in an index
Unit 5: Send a Custom Form Letter
Activity 18
Invite Customers to an Event
View Skills
Skills
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explain the purpose of creating a personalized form letter using mail merge
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use the Mail Merge Wizard to produce a personalized form letter in Microsoft Word
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select the document type to use for a mailing merge
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add recipients to produce a new contact list
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write the content of the form letter
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insert an address block placeholder
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insert a greeting line placeholder
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preview a document with merged content
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merge data from the contact list into the placeholders to produce a new document of letters
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save a contact list
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save the original document with placeholders
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save the new document with merged content
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print the current page
Activity 19
Generate Mailing Labels for the Letters
View Skills
Skills
-
use an existing customer list and commands on the Mailings tab to generate mailing labels in Microsoft Word
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explain the purpose of creating mailing labels using mail merge
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use the Mail Merge Wizard
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select the label options
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select an existing list of recipients
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insert an address block placeholder
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update labels to copy placeholders to each label
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preview a document with merged content
-
merge data from the contact list into the placeholders to produce a sheet of mailing labels
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print labels
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save the original document with placeholders
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save the new document with merged content
Review 5
About Mail Merge
View Skills
Skills
-
match word processing terms to their definitions
-
identify Microsoft Office Word tool functions and their applications
Skill Review 5
Write a Change of Address Letter
View Skills
Skills
-
use the Mail Merge Wizard to produce a personalized form letter and mailing labels in Microsoft Word
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use the Mail Merge Wizard
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select the document type to use for a mailing merge
-
write the content of the form letter
-
insert an address block placeholder
-
insert a greeting line placeholder
-
preview a document with merged content
-
merge data from the contact list into the placeholders to produce a new document of letters
-
save a contact list
-
save the original document with placeholders
-
save the new document with merged content
-
print the current page
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select the label options
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select an existing list of recipients
-
insert an address block placeholder
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update labels to copy placeholders to each label
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preview a document with merged content
-
merge data from the contact list into the placeholders to produce a sheet of mailing labels
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print labels
Unit 6: Produce a Newsletter
Activity 20
Organize Ideas for a Newsletter
View Skills
Skills
-
plan and organize ideas
-
design a newsletter for a target audience
Activity 21
Create the Newsletter
View Skills
Skills
-
produce a newsletter for an organization that includes articles, tips, and a calendar of events
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apply a font, size, style, color, and text effect so text is easy to read
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size text so that important information is large
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use heading styles to organize information into logical parts
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insert a picture file and clip art
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format a picture by adjusting sharpness, brightness, contrast, saturation, tone, or color
-
draw a shape, add text, and format the text
-
insert a SmartArt Graphic and add content
-
format the style, fill, outline, or effects of a SmartArt Graphic
-
insert a section break
-
use headers and footers to organize the document
-
add text to the header and footer
-
insert page numbers
-
insert a copyright symbol
-
apply a border
-
change the page orientation to portrait or landscape
-
adjust the tab marker in the footer using the ruler
-
use tables to structure information in an attractive display
-
insert a table of contents to make information easy to find
Activity 22
Edit the Newsletter
View Skills
Skills
-
correct spelling and grammar errors
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replace words using the thesaurus
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use document views
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turn on the ruler, gridlines, and navigation pane
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adjust the zoom level
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view the document in a new window
-
stack the document side by side
-
split the window into two parts
Activity 23
Newsletter Checklist
Review 6
Microsoft Word Checkup
View Skills
Skills
-
match word processing terms to their definitions
-
identify Microsoft Office Word tool functions and their applications
Unit 7: Extension Activities
Extension Activity 1
Stage a Mock Job Interview
View Skills
Skills
-
identify the characteristics, skills, and experiences to communicate to a prospective employer in a job interview
Extension Activity 2
Prepare a Summary Report
View Skills
Skills
-
insert a column chart into a document using Microsoft Word
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add data to the chart
-
edit the chart title, legend, style, type, labels, and layout
Extension Activity 3
Create a Catalog Organizer
View Skills
Skills
-
arrange text into columns
-
insert a column break to divide the text in the columns
-
select number of columns, column width, spacing, and a divider line
-
insert a table and add text
-
repeat header rows
-
sort information in a table alphabetically, numerically, and chronologically
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autofit width of a column to the contents
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select an entire table using the Table Move Handle
Extension Activity 4
Edit a Document to Cite Sources
View Skills
Skills
-
insert a citation to refer to the source of information
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edit or delete a source
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edit a citation
-
insert a bibliography and set the style
Extension Activity 5
Mail Merge Using an Excel Contact List
View Skills
Skills
-
create a contact list using Microsoft Excel
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use the Mail Merge Wizard to merge data from the Excel contact list into Word produce a sheet of mailing labels
Extension Activity 6
Revise a Newsletter
View Skills
Skills
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add comments to a document to collaborate with others, edit another person's work, or share ideas
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turn comments on or off
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delete a comment
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track changes to a document
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turn tracked changes on or off
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accept or reject changes
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compare documents to view revisions
-
protect a document to restrict changes
Marking Sheets
Cover Letter Marking Sheet
Resume Marking Sheet
Flyer Marking Sheet
Catalog Marking Sheet
Mail Merge Marking Sheet
Newsletter Marking Sheet